Almost by definition growth is foundational to both startups and scaling enterprises. However, the nature of that growth and how it is achieved changes dramatically as a business matures. Similarly, the role of the company’s leader in that growth will also change. If you are the founder of a startup transitioning to become CEO of a scaling enterprise, what do you need to do to successfully navigate those changes and keep your business on a healthy growth trajectory?
In the article linked below, I explore how Marketing, Sales, and Scaling Operations change as a business moves through three phases: startup, as it begins to scale, and as it begins to mature.