Book Brief: Hypergrowth

HYPERGROWTH by David Cancel teaches the Responsive Development (RD) methodology the author pioneered at Performable, scaled at HubSpot, and now has built into products at Drift. 

The book provides an unexpected answer to a common question. Leaders want to know — how do we grow our business. Cancel’s answer, at least for SaaS companies, is to let (or perhaps force) the engineers building your product to regularly talk to customers, and then trust them to do what is right for the customer. Responsive Development is an approach to software product development that challenges the traditional Waterfall and newer Agile approaches. 

The book is short, with large font, so you can easily read it in a couple of hours. If you are responsible for software product development, especially at a SaaS startup, it’s worth a read. 

Read the full review here.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top