I just completed a total redesign of my website, so it seems like a good opportunity to discuss the linkage from strategy to execution. I believe that everything in your business should start with the strategy. If you have a well formulated and understood business strategy, then you have a framework to easily make the decisions necessary to develop your messaging strategy. And if you have a crisp and coherent messaging strategy, you have a framework for easily making the execution decisions in positioning your business in the marketplace.
You can read the full article here where I walk through that process from business strategy to messaging strategy to web site implementation. I hope it’s helpful to you!