One of the six questions that every business needs to answer is “Whom do you serve?”. As I mentioned on Monday, answering that question involves understanding both your target market and the typical buyer of your product or service.
So, what does it mean to understand your customer — your typical buyer?
One popular approach is to create one or more customer personas to bring what you know about your customers to life. Another popular approach, especially among startups, is to create a customer profile through the Customer Discovery process.
This article describes both.