July 2020

ALDI

Although ALDI operates as two independent companies, they have both adopted and maintained the same business model.

ALDI’s generic strategy is low cost leadership. As they have launched operations around the world, and launched into very different businesses, they have maintained this strategy. That is hard to do. Even harder is the consistency with which the companies’ low-cost strategy is implemented from top to bottom within each business.

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Developing Strategy: Size and Complexity

While large corporations often have a year-long strategy development process, at small organizations, the core of strategic planning can be completed in a few days and a complete strategic plan can be completed within a month.

It’s important to note that whether at a small organization or a large and complex corporation, the process will always be at least as important as the product. Surprises happen (did someone say Covid?). A rich and robust process will provide the framework to make the hard decisions as easy as they can be, even when that means that specific plans must change.

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Tata Group

At 9:38pm on November 26, 2008, Abdul Rehman Bada and Abu Ali entered the lobby of the Taj Mahal hotel armed with AK-47s and grenades. They opened fire on anyone within sight. For the next three days, the hotel was the scene of mayhem, destruction, and murder.

How did the employees respond? How would the owner of the hotel respond?

Strategy is communicated most powerfully in the very public decisions and actions of leaders. That strategy shapes the decisions and actions of employees as they face challenges (large or small) in the heat of the moment of their work everyday.

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Developing Strategy: Qualitative vs. Quantitative

The strategy development tools that I talk about at ClearPurpose tend to be qualitative in nature rather than quantitative. In other words, these tools deal with qualities that are difficult to measure using precise numbers. That makes many business decision makers uncomfortable.

The reality is that, while the tools I talk about most are qualitative in nature, there’s serious financial analysis happening behind the scenes in most strategic development efforts in which I’m involved.

Bottom line, when developing strategy, it’s never an either/or decision between qualitative and quantitative tools, but rather a question of how to use both in a manner that makes sense for the decision being made.

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Developing Strategy: Project vs. Process

Yesterday I made the claim that no matter the situation, successful strategic planning efforts often follow a similar five-step process:

  1. Assess the Current Situation
  2. Determine Strategic Pillars
  3. Develop Specific Plans
  4. Ensure Affordability and Rationalize
  5. Launch

That doesn’t mean that all strategic planning efforts are the same.

Today I want to focus on one really important dimension of difference: is this an ongoing strategic planning process, or is it a one-time project?

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How Do You Develop a Strategy?

Over the past few months, we’ve looked at many different aspects of strategy — what it iswhat it isn’t; what are different types of strategies at big companies and at startups; how technology revolutions impact strategy; and many stories of companies and their strategic journeys. We’ve also talked about different tools used in strategy development. But we haven’t yet talked at a high level about the general process of developing strategies. Over the next few days I want to lay out some of the key dimensions that shape strategy development.

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