Helping Values-Driven Leaders With the Hard Stuff
In this Whiteboard Tutorial, we will learn how to do a Situation Assessment. Below are clean versions of what is scrawled on the whiteboard.
Whiteboard Tutorial: Situation Analysis/Assessment Read More »
Over the past two weeks we’ve taken a tour of the history of telecom innovator Sprint, from its humble beginnings in small town Kansas to its final merger into global giant T-Mobile. We’ve examined the different stages along the way through a strategic lens. This article is intended to tie the whole series together into one timeline. Entries below are linked to the articles that tell the stories.
1986 United and GTE announced a 50–50 joint venture merging US Telecom and GTE Sprint to form US Sprint
1999 Sprint created the PCS tracking stock for the wireless business and bought out the cable partners
2000 Regulators blocked MCI Worldcom acquisition of Sprint
Strategic History of Sprint Read More »
Today we finally reach the end of the story, the end of the history of Sprint.
Sprinting Into the Arms of T-Mobile Read More »
I remember Dan’s first day. He held an all hands meeting with hundreds of employees in the Sprint theater and thousands more on video links.
Sprinting Through the Hesse Years Read More »
In this Whiteboard Tutorial, you will learn how to use the Business Model Canvas and the Value Proposition Canvas. Watch it here.
Whiteboard Tutorial: Business Model Canvas Read More »
Yesterday we started looking at four strategies that were critical to the company’s ability to survive the Sprint Nextel merger stragedy. Today we look at 4G and Prepaid. Read the full article here.
Surviving the Sprint Nextel Stragedy — part 2 Read More »
Moving beyond the Sprint Nextel merger, I want to focus on four strategies that were critical to the company’s ability to survive the Sprint Nextel merger stragedy. We will cover the first two today and the next two tomorrow.
Surviving the Sprint Nextel Stragedy — part 1 Read More »
Welcome to Episode 1 of the ClearPurpose podcast. Today’s topic is the question — what is strategy?
Episode 1: What is Strategy? Read More »
I asked Steve what was up. “I can’t tell you, but it’s bad.”
“It”, we would all later learn, was a merger being negotiated between Sprint and Nextel.
Sprinting to Nextel Read More »
For most of the company’s history, United Telecom was primarily a local telephone company. In the 1980s, the company expanded into long distance, even renaming the entire company Sprint, around that long distance brand. The final piece came into place in the 1990s with Sprint’s big bet on PCS wireless. On October 13, 1998, before Sprint had even taken full control of PCS, Sprint president Ron LeMay announced the formation of a new “One-Sprint” organization to pull the pieces together into value-creating offers for customers.