Sprinting Into the Arms of T-Mobile
Today we finally reach the end of the story, the end of the history of Sprint.
Sprinting Into the Arms of T-Mobile Read More »
ClearPurpose
Sprinting Through the Hesse Years
I remember Dan’s first day. He held an all hands meeting with hundreds of employees in the Sprint theater and thousands more on video links.
Sprinting Through the Hesse Years Read More »
Whiteboard Tutorial: Business Model Canvas
In this Whiteboard Tutorial, you will learn how to use the Business Model Canvas and the Value Proposition Canvas. Watch it here.
Whiteboard Tutorial: Business Model Canvas Read More »
Surviving the Sprint Nextel Stragedy — part 2
Yesterday we started looking at four strategies that were critical to the company’s ability to survive the Sprint Nextel merger stragedy. Today we look at 4G and Prepaid. Read the full article here.
Surviving the Sprint Nextel Stragedy — part 2 Read More »
Surviving the Sprint Nextel Stragedy — part 1
Moving beyond the Sprint Nextel merger, I want to focus on four strategies that were critical to the company’s ability to survive the Sprint Nextel merger stragedy. We will cover the first two today and the next two tomorrow.
Surviving the Sprint Nextel Stragedy — part 1 Read More »
Episode 1: What is Strategy?
Welcome to Episode 1 of the ClearPurpose podcast. Today’s topic is the question — what is strategy?
Episode 1: What is Strategy? Read More »
Sprinting to Nextel
I asked Steve what was up. “I can’t tell you, but it’s bad.”
“It”, we would all later learn, was a merger being negotiated between Sprint and Nextel.
Sprinting to Nextel Read More »
One Sprint
For most of the company’s history, United Telecom was primarily a local telephone company. In the 1980s, the company expanded into long distance, even renaming the entire company Sprint, around that long distance brand. The final piece came into place in the 1990s with Sprint’s big bet on PCS wireless. On October 13, 1998, before Sprint had even taken full control of PCS, Sprint president Ron LeMay announced the formation of a new “One-Sprint” organization to pull the pieces together into value-creating offers for customers.
Sprint-ing Into Wireless
Yesterday we looked at how United Telecom expanded into Long Distance and became Sprint. The story involved joint ventures, acquisitions, and big bets. It was a long road with a few twists and turns. Today we look at how Sprint became a wireless carrier, and it’s more of the same — in fact much more.
Sprint-ing Into Wireless Read More »
Book Glance: Value Proposition Design
Startups should constantly reference this book for its various tools invaluable throughout the Customer Development process. Established organizations should pull out Value Proposition Design anytime they are entering a new market or launching a new product or when they simply want to be reminded of why they are doing what they do. The Value Proposition Canvas can also be very helpful for any organization wrestling with nailing down a clear and compelling purpose statement.
Book Glance: Value Proposition Design Read More »