ClearPurpose

Is AT&T Getting Back on Track?

Today, AT&T announced that they are merging their WarnerMedia business into Discovery in a deal that values AT&T’s contribution at $43B. The company had to fight hard against regulatory concerns in order to complete the Time Warner acquisition just 3 years ago. At the time they paid $85B for the company.

AT&T seems to be returning to the strategy they articulated in 2015, just before they started pursuing major transactions not aligned with that strategy. Let’s see if they can demonstrate the discipline this time to stay focused on what they have always been great at doing.

Click here to read the full article.

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Book Brief: The AI-First Company

Ash Fontana is a managing director of Zetta Venture Partners, an investment fund focused on AI. In The AI-First Company he draws upon the lessons he’s learned through the companies he’s invested in and worked with to share a very broad array of observations about how companies should think about, leverage, and manage data and artificial intelligence. He introduces a new concept, data learning effects, as the driving value creator in what I call the Connected Intelligence age.

In the book’s conclusion, Fontana describes the contents of The AI-First Company as “fresh data” that leaders can “process” and combine with other inputs as they iteratively create reinforcing learning loops that enable them to create their own competitive advantage. As such, the broad array of information in the book shouldn’t be viewed as perfect or a step-by-step roadmap for building a winning AI-led strategy, but rather one input among others that can help inform your strategy, if appropriately filtered and evaluated.

Click here to read the full review.

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Book Brief: The Strategist

Cynthia Montgomery taught the strategy unit of Harvard’s Entrepreneur, Owner, President (EOP) program for five years. The Strategist summarizes the lessons she taught, and the lessons she learned, in this program. Her starting thesis is that leaders need to be strategists and she then walks through the fundamental components of what it takes to lead your organization strategically. Throughout, she uses many relevant and engaging stories to prove her points and to provide examples for how to be strategic.

Read the full review here.

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SDG Games’ Distribution Strategy

Like many others, the nature of the board game industry has been radically transformed over the past 20 years. The end result is that today most new games take one of three paths to market: Licensing, Crowd Funding, or Print-On-Demand. Our distribution strategy will largely be determined by our choice between these paths. Which should we choose?

Read the full article here.

BTW – the initial crowdsale for Journeys with Jesus has just one day left. If you’re interested in the game, don’t miss this discounted price: https://www.thegamecrafter.com/crowdsale/journeys-with-jesus 

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SDG Games’ Competitors

NOTE: Our first game, Journeys with Jesus, is now on sale at https://www.thegamecrafter.com/crowdsale/journeys-with-jesus

Evaluating the competitive environment for your startup will depend very much on the nature of the industry and the product. In general, you want to understand who your competitors are, how you are differentiated from them, and how those differences will translate into buyers’ decisions.

The board game competitive market is different from most in that it is not a preemptive market and there are literally thousands of competitors. Analyzing SDG Games’ competitive situation requires narrowing down the competitive set to those most likely in our buyers’ consideration set.

Read the full article here.

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Book Brief: The Family Business

The Family Business tells the story of Ingram Content Group, a division of the Ingram family business empire in Nashville, Tennessee. Along the journey, the company deals with the opportunities and threats posed by the microprocessor revolution, the Internet revolution, and the mobility revolution. The decisions the company made helped the business to survive and even thrive (not without challenging times) and to become a very different business than originally envisioned. Others in business, especially those that started as family businesses, will be able to relate and perhaps even learn from this journey.

Read the full review here.

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SDG Games’ Product Plan

In the article linked here I talk about product definition (using the equity pyramid), product strategy, and product roadmap for SDG Games. 

Dennis Furia, a corporate brand strategist turned game designer, has recently introduced the Board Game Equity Pyramid (similar in many ways to a Messaging Pyramid) as a tool for game designers to define the essence of their game, both to ensure they hit the target during development and to effectively communicate the value of the product in marketing efforts. 

The product strategy (using the Purpose Pyramid) cascades off of the company’s business strategy and provides the direction necessary to more easily make product sequencing and timing decisions. The initial product roadmap lays out a hypothetical timeline for future game releases, linking planned milestones to the product vision and business objectives.

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