ClearPurpose

When someone says “he is a good man”, I think they typically mean that that man can be counted on to do the right thing, even when it’s difficult. He has high moral character. He demonstrates strong ethical principles and integrity. He also shows compassion, is reliable and honest, and considers the well-being of others. He lives up to his commitments and treats people with respect and understanding.

Just as we, as individuals, want to be seen as “good,” businesses increasingly want to be seen as “good.” 

Harvard Business Review collected “15 Eye-Opening Corporate Social Responsibility Statistics”. Here are a few of the highlights:

• “Seventy-seven percent of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions.”
• “Twenty-five percent of consumers and 22 percent of investors cite a ‘zero tolerance’ policy toward companies that embrace questionable practices on the ethical front.”
• “A majority of American consumers (55 percent) believe it’s important for companies to take a stand on key social, environmental, and political issues.”
• “Creating value for the customer, positively impacting society, and inspiring innovation and positive change are the three top reasons impacting an organization’s purpose.”
• “Nearly 70 percent of employees say they wouldn’t work for a company without a strong purpose.”
• “Fifty-eight percent of organizations that currently have a strong and clear sense of purpose experienced 10 percent or more growth during the last three years.”

In the U.S., a new classification of business called a Benefit Corporation has emerged. Businesses that file as a Benefit Corporation are still “for profit” but profit is not their only goal. They seek to make a positive impact on society by addressing social, economic, and/or environmental needs. They must issue an annual Benefit Report defining, reporting, and assessing their social and environmental performance. 

But as Christians, is that what we mean when we seek to demonstrate “goodness” in our business?

Read my answer here.

“HBR Guide to Generative AI for Managers” by Elisa Farri and Gabriele Rosani (HBR Press, 2025) is a practical and helpful guide for managers. It not only teaches them how to use Gen AI in general, but identifies specific tasks that are at the heart of a manager’s job that can be enhanced with Gen AI, and even provides sample prompts for achieving those gains. 

The book identifies thirty-five specific types of managerial tasks that can be enhanced with Generative AI, describes how to do so, and gives specific examples of prompts for doing so. The authors identify two different approaches to using Generative AI: co-pilot (assigning tasks to AI) and co-thinker (collaborating with AI). The thirty-five tasks are evenly split between these two approaches and are further broken down into four types of managerial activities: managing yourself, managing teams, managing business, and managing change. The book covers such a broad array of activities that almost any manager can relate to some subset of the tasks. If you are open to experimenting with Generative AI, then this is a great guide to getting started in a way very relevant to business leaders.

The HBR Guide to Gen AI is structured to work well both as an instruction manual and as a reference guide. It can be read linearly to learn how to use Gen AI in practical ways. It is also easy to quickly find instructions for using Gen AI for specific types of tasks. The book is clearly written and well organized, further enhancing its practical value.

I strongly recommend the HBR Guide to Gen AI for managers open to leveraging new technologies to do their jobs better, easier, and faster.

Read my full review here.

Our kindness in our business shows up in how we treat others especially our employees, customers, and suppliers. We are compassionate towards their needs, bearing with their weaknesses and mistakes, and seeking their good, even at our own expense. By doing so, we reflect the character of God and bring Him glory.

We all know people who have been kind to us, and these are the types of people we generally like to be around. We cheer for them and like to see them succeed.

Opposites of kindness include cruelty, meanness, heartlessness, maliciousness and pettiness. Each of these words brings forth images that help us better appreciate what it means to be kind. 

People like to work for kind bosses. Customers like to frequent businesses where they are met with kindness. Many more are happy to see a kind business succeed than to see a cruel or heartless one prosper.

Read the full article here.

InEVitable, by Mike Colias, weaves together dozens of personal stories to illuminate the electric vehicle revolution. Through intimate portraits of innovators, engineers, executives, and everyday drivers, the book transforms an industrial shift into a human journey. These individual narratives make tangible both the challenges and opportunities in reinventing a century-old industry. 

InEVitable may be my favorite book of the past couple of years. If you’re fascinated by EVs and want to know more about the industry and what’s holding it back, read this book. If you love reading about the history of technology and/or business, read this book. If you want to be a fly on the wall as company executives wrestle with hard strategic discussions, read this book. If you simply have a long set of flights or a lazy weekend and want to read a great story, read this book. 

Read my full review here.

The common saying in our culture when someone wrongs you is “Don’t get mad, get even.” I imagine you know people that you might describe as having a “short-fuse”. They quickly snap-back in anger at any little provocation. Some say, almost boastfully, “I’m not one to suffer fools gladly.” Well, God did, and I’m thankful because I was one of those fools. Psalm 103 describes God as “merciful and gracious, slow to anger, and abounding in mercy.” If we are God’s children, and if He is sanctifying us, then each year our “fuse” should grow longer and longer. 

The full article is here, about what patience is and four practical things you can do to demonstrate patience in your business.

Disruptive technologies like AI, blockchain, and DAOs are reshaping the future of work, and Employment is Dead: How Disruptive Technologies Are Revolutionizing the Way We Work by Deborah Perry Piscione and Josh Drean offers a roadmap for HR leaders to adapt.

While the book provides a basic primer on these emerging innovations, it really shines in providing practical steps for HR leaders in evolving their organizations toward a decentralized, tech-driven workforce. From generative AI to decentralized work platforms, it highlights opportunities and challenges in navigating what the authors call “Work3.”

Ideal for HR professionals looking to bridge today’s workforce strategies with tomorrow’s disruptions, this is a forward-thinking guide to staying competitive for talent in a rapidly changing world of work.

My full review of the book is here.

The new book Mindmasters teaches how the digital “breadcrumbs” we leave behind enable algorithms to decode our psychology and use that information to influence our decisions. The author presents a vision for using this power for good while thwarting the current ability of powerful organizations to take advantage of our information for their own gain without our permission.

Dr. Sandra Matz, the author of Mindmasters is a young professor at Columbia University. According to her LinkedIn profile, her research “aims to understand how psychological characteristics influence real-life outcomes in a number of business-related domains (e.g. financial well-being, consumer satisfaction or team performance), with the goal of helping businesses and individuals to make better decisions.” From reading Mindmasters, I get a distinct sense that Dr. Matz and I have very little in common — and yet the concerns that she raises in Mindmasters are likely to be shared by many — independent of values, political perspectives, religious background, etc. 

She probably could write a best selling book that would help companies leverage the evidence we leave behind to understand our psychology and therefore manipulate us to choose their products. This isn’t that book. If anything, this is the opposite of that book. Mindmasters is a thought leadership book that presents a future vision that puts individuals in control of their digital privacy while still enabling the kinds of positive contributions to society and our daily lives that we have seen over the past several decades and that we hope to see in the future.

While I’m not completely convinced that the vision is achievable, the author presents a glimmer of hope. This book is educational but does not pretend to provide any practical advice to business leaders, so I cannot recommend it to most of my readers. However, if you want to better understand more about how our digital breadcrumbs can enable powerful organizations to “get inside our heads” as we make decisions online, then Mindmasters may be a great place to start. Especially if you are passionate about shaping a more privacy-centric future, you will want to read Mindmasters.

My full review is here.

In the world around us, we see plenty of examples of joyous celebration — fans reveling when their team wins, artists celebrating when they win an award, and family members rejoicing when service members return home. These joyous moments give us a taste of how good life can be, but too often they are more than offset by moments of sorrow and long stretches of drudgery.

There are two verbs associated with the fruit of joy: rejoice and enjoy. Scripture is full of commands to rejoice and examples of rejoicing. Specifically, as Christians, we are to rejoice in the Lord. This rejoicing is an expression of our joy when things go well and an expression of our hope and confidence when things seem to be going poorly. But most of all, it is an expression that our joy, hope, and confidence are all in Christ. Similarly, one of the best known catechism questions is “What is the chief end of man?” The answer is “To glorify God and enjoy Him forever.” The biblical use of these two verbs point to the source and focus of our joy — God’s grace to us, especially through His Son, Jesus Christ. 

Too often we take life for granted. We are quick to complain and recognize the things that aren’t going as well as we’d planned. We are too slow to (if we ever do) recognize the good in our life and to praise God for His goodness to us. Truly we should stop to smell the roses and to thank God for them!

Read the full article here to learn more about how joy can work itself out in your business, and why that’s a good thing.

Merry Christmas!

This morning I’m diving into the C’s in the A,B,C,D’s of glorifying God with your business. 

As we begin to look at how having the right attitude and practicing spiritual disciplines bear spiritual fruit in a Godly character, we start with love. This is a very appropriate place to start since love is the ultimate source of all of the other character traits in the fruit of the spirit.

When Jesus was asked which was the greatest commandment he said that love is the summary of the entire Bible (at least what was available at that point in time) — He said that “love God” and “love your neighbor” are the two great commandments. Love can summarize all of scripture because all scripture points to God (“God is love”) and tells of His great love for us.

As we grow in Christlikeness, we will naturally grow in our love for God and our love for our neighbors.

But what does love look like in business?

Read the full article here.

I’m in the middle of a long series on the “A,B,C,D’s of Glorifying God with Your Business”. So far we’ve talked about five attitudes (A’s) and seven behaviors (B’s). Each of these mindsets and habits are honoring to God on their own, but the real impact they have on your business is realized through how these changes shape your character to be more like Christ.  The five attitudes prepared our hearts for the hard work and discipline of the behaviors, and to receive and respond to God’s truths that those behaviors would deliver. The seven behaviors or habits or disciplines largely deliver the raw materials (God’s truths in His Word) that the Holy Spirit uses in changing our hearts and our character to be more like Christ.

With the A’s and B’s behind us, we look forward to the C’s (Godly character traits) that enable the D’s (God-honoring decisions). In the next nine articles, we will explore this God-glorifying character through the lens of the nine-part Fruit of the Spirit outlined by Paul in his letter to the churches in Galatia.

This article reviews where we’ve been and looks forward to where we’re going.