Russell McGuire

“[Business] is fundamentally good and provides many opportunities for glorifying God, but also many temptations to sin.”

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It’s probably been at least 10 years since I first read Blue Ocean Strategy. So when I picked up the book yesterday to write a Book Brief on it, I had to spend some time reacquainting myself with it. I shouldn’t be surprised that I rediscovered some gems that long ago had slipped away. One of those is the Buyer Utility Map.

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The authors argue that companies shouldn’t try to compete in the existing cutthroat “red ocean” markets where all competitors lose, but instead should create pristine new “blue ocean” markets by expanding the boundaries of existing industries. In the course of explaining how to do so, they also teach about many tools useful to any business in developing competitive strategies.

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I often make the distinction that SDG Strategy is a strategic catalyst rather than a traditional management consulting firm. When I was chief strategist for TeleChoice over 15 years ago we first introduced the concept, but it’s still not a commonly understood term. So, today, I want to dive into the topic a bit more.

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The book argues that most recent industry disruptions have not been primarily driven by technology but rather by decoupling within the “customer value chain”. It teaches the concepts behind that statement and how both innovators and incumbents can respond to this reality.

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Learn how to use Scenarios in your strategic planning. This is part of the SDG Strategy Whiteboard Tutorials series.

Watch the tutorial here.

Many in business are familiar with the four P’s of marketing, but how many of you know the five P’s of strategy?

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Strategy Safari takes a fun approach to introducing different approaches to performing strategic management.

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Good Strategy/Bad Strategy is perhaps the most readable book I’ve found that provides an excellent introduction to the discipline of strategy and strategy development.

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A sticky idea as one that is understood, remembered, and has a lasting impact – changing the audience’s opinions or behavior. That’s really the point when we are communicating strategies. Made to Stick explains how.

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