Russell McGuire

Goodness is Good Business

When someone says “he is a good man”, I think they typically mean that that man can be counted on to do the right thing, even when it’s difficult. He has high moral character. He demonstrates strong ethical principles and integrity. He also shows compassion, is reliable and honest, and considers the well-being of others. He lives up to his commitments and treats people with respect and understanding.

Just as we, as individuals, want to be seen as “good,” businesses increasingly want to be seen as “good.” 

Harvard Business Review collected “15 Eye-Opening Corporate Social Responsibility Statistics”. Here are a few of the highlights:

  • “Seventy-seven percent of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions.”
  • “Twenty-five percent of consumers and 22 percent of investors cite a ‘zero tolerance’ policy toward companies that embrace questionable practices on the ethical front.”
  • “A majority of American consumers (55 percent) believe it’s important for companies to take a stand on key social, environmental, and political issues.”
  • “Creating value for the customer, positively impacting society, and inspiring innovation and positive change are the three top reasons impacting an organization’s purpose.”
  • “Nearly 70 percent of employees say they wouldn’t work for a company without a strong purpose.”
  • “Fifty-eight percent of organizations that currently have a strong and clear sense of purpose experienced 10 percent or more growth during the last three years.”

In the U.S., a new classification of business called a Benefit Corporation has emerged. Businesses that file as a Benefit Corporation are still “for profit” but profit is not their only goal. They seek to make a positive impact on society by addressing social, economic, and/or environmental needs. They must issue an annual Benefit Report defining, reporting, and assessing their social and environmental performance. 

But as Christians, is that what we mean when we seek to demonstrate “goodness” in our business?

Read my answer here.

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Book Brief: HBR Guide to Generative AI for Managers

“HBR Guide to Generative AI for Managers” by Elisa Farri and Gabriele Rosani (HBR Press, 2025) is a practical and helpful guide for managers. It not only teaches them how to use Gen AI in general, but identifies specific tasks that are at the heart of a manager’s job that can be enhanced with Gen AI, and even provides sample prompts for achieving those gains. 

The book identifies thirty-five specific types of managerial tasks that can be enhanced with Generative AI, describes how to do so, and gives specific examples of prompts for doing so. The authors identify two different approaches to using Generative AI: co-pilot (assigning tasks to AI) and co-thinker (collaborating with AI). The thirty-five tasks are evenly split between these two approaches and are further broken down into four types of managerial activities: managing yourself, managing teams, managing business, and managing change. The book covers such a broad array of activities that almost any manager can relate to some subset of the tasks. If you are open to experimenting with Generative AI, then this is a great guide to getting started in a way very relevant to business leaders.

The HBR Guide to Gen AI is structured to work well both as an instruction manual and as a reference guide. It can be read linearly to learn how to use Gen AI in practical ways. It is also easy to quickly find instructions for using Gen AI for specific types of tasks. The book is clearly written and well organized, further enhancing its practical value.

I strongly recommend the HBR Guide to Gen AI for managers open to leveraging new technologies to do their jobs better, easier, and faster.

Read my full review here.

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Be Kind in Business

Our kindness in our business shows up in how we treat others especially our employees, customers, and suppliers. We are compassionate towards their needs, bearing with their weaknesses and mistakes, and seeking their good, even at our own expense. By doing so, we reflect the character of God and bring Him glory.

We all know people who have been kind to us, and these are the types of people we generally like to be around. We cheer for them and like to see them succeed.

Opposites of kindness include cruelty, meanness, heartlessness, maliciousness and pettiness. Each of these words brings forth images that help us better appreciate what it means to be kind. 

People like to work for kind bosses. Customers like to frequent businesses where they are met with kindness. Many more are happy to see a kind business succeed than to see a cruel or heartless one prosper.

Read the full article here.

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Book Brief: InEVitable

InEVitable, by Mike Colias, weaves together dozens of personal stories to illuminate the electric vehicle revolution. Through intimate portraits of innovators, engineers, executives, and everyday drivers, the book transforms an industrial shift into a human journey. These individual narratives make tangible both the challenges and opportunities in reinventing a century-old industry. 

InEVitable may be my favorite book of the past couple of years. If you’re fascinated by EVs and want to know more about the industry and what’s holding it back, read this book. If you love reading about the history of technology and/or business, read this book. If you want to be a fly on the wall as company executives wrestle with hard strategic discussions, read this book. If you simply have a long set of flights or a lazy weekend and want to read a great story, read this book. 

Read my full review here.

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Patience in Business

The common saying in our culture when someone wrongs you is “Don’t get mad, get even.” I imagine you know people that you might describe as having a “short-fuse”. They quickly snap-back in anger at any little provocation. Some say, almost boastfully, “I’m not one to suffer fools gladly.” Well, God did, and I’m thankful because I was one of those fools. Psalm 103 describes God as “merciful and gracious, slow to anger, and abounding in mercy.” If we are God’s children, and if He is sanctifying us, then each year our “fuse” should grow longer and longer. 

The full article is here, about what patience is and four practical things you can do to demonstrate patience in your business.

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Book Brief: Employment is Dead

Disruptive technologies like AI, blockchain, and DAOs are reshaping the future of work, and Employment is Dead: How Disruptive Technologies Are Revolutionizing the Way We Work by Deborah Perry Piscione and Josh Drean offers a roadmap for HR leaders to adapt.

While the book provides a basic primer on these emerging innovations, it really shines in providing practical steps for HR leaders in evolving their organizations toward a decentralized, tech-driven workforce. From generative AI to decentralized work platforms, it highlights opportunities and challenges in navigating what the authors call “Work3.”

Ideal for HR professionals looking to bridge today’s workforce strategies with tomorrow’s disruptions, this is a forward-thinking guide to staying competitive for talent in a rapidly changing world of work.

My full review of the book is here.

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Making Peace in Your Business

Today we pause as a nation to honor Martin Luther King, Jr, a Baptist minister and civil rights leader. While many of his contemporaries were advocating violence, King used peaceful resistance and civil disobedience as an agent for badly needed change in our country.

Although no comparison to the racism and discrimination many faced during King’s life, the business world is far from peaceful. 

Phrases like “cut throat”, “dog eat dog”, “conquer”, “capture”, “win”, “crush”, and “dominate” paint a picture of business that is somewhere between a football field and a battlefield. The concept that peacemakers are blessed can seem entirely out of place in business. And yet, most of us long for a break from the stress and tension of our work. Any business leader that can bring peace into the workplace will be a blessing and will be blessed.

Read my take on how business leaders can be peacemakers here.

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Twenty Questions for Business Owners

The beginning of the year is a great time to look back at what you’ve accomplished and look forwards to what you want to accomplish in the future.

If you’re like most business owners, you’re proud of what you’ve built and envision staying involved for as long as possible. However, the reality is that at some point, someone else will need to step in — whether it’s a family member, an employee, or a new buyer — to continue your legacy. 

So, here’s the big question: Is your business attractive enough for someone else to want to take it on?

In the article linked below I lay out 20 questions you should ask yourself. Depending on the answers, you’ll probably identify areas that you can start working on today so that that future date doesn’t sneak up on you with a disappointing outcome. 

As always I’m here to help if you need it.

Read the full article here.

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Book Brief: Mindmasters

The new book Mindmasters teaches how the digital “breadcrumbs” we leave behind enable algorithms to decode our psychology and use that information to influence our decisions. The author presents a vision for using this power for good while thwarting the current ability of powerful organizations to take advantage of our information for their own gain without our permission.

Dr. Sandra Matz, the author of Mindmasters is a young professor at Columbia University. According to her LinkedIn profile, her research “aims to understand how psychological characteristics influence real-life outcomes in a number of business-related domains (e.g. financial well-being, consumer satisfaction or team performance), with the goal of helping businesses and individuals to make better decisions.” From reading Mindmasters, I get a distinct sense that Dr. Matz and I have very little in common — and yet the concerns that she raises in Mindmasters are likely to be shared by many — independent of values, political perspectives, religious background, etc. 

She probably could write a best selling book that would help companies leverage the evidence we leave behind to understand our psychology and therefore manipulate us to choose their products. This isn’t that book. If anything, this is the opposite of that book. Mindmasters is a thought leadership book that presents a future vision that puts individuals in control of their digital privacy while still enabling the kinds of positive contributions to society and our daily lives that we have seen over the past several decades and that we hope to see in the future.

While I’m not completely convinced that the vision is achievable, the author presents a glimmer of hope. This book is educational but does not pretend to provide any practical advice to business leaders, so I cannot recommend it to most of my readers. However, if you want to better understand more about how our digital breadcrumbs can enable powerful organizations to “get inside our heads” as we make decisions online, then Mindmasters may be a great place to start. Especially if you are passionate about shaping a more privacy-centric future, you will want to read Mindmasters.

My full review is here.

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Rejoicing in Your Business

In the world around us, we see plenty of examples of joyous celebration — fans reveling when their team wins, artists celebrating when they win an award, and family members rejoicing when service members return home. These joyous moments give us a taste of how good life can be, but too often they are more than offset by moments of sorrow and long stretches of drudgery.

There are two verbs associated with the fruit of joy: rejoice and enjoy. Scripture is full of commands to rejoice and examples of rejoicing. Specifically, as Christians, we are to rejoice in the Lord. This rejoicing is an expression of our joy when things go well and an expression of our hope and confidence when things seem to be going poorly. But most of all, it is an expression that our joy, hope, and confidence are all in Christ. Similarly, one of the best known catechism questions is “What is the chief end of man?” The answer is “To glorify God and enjoy Him forever.” The biblical use of these two verbs point to the source and focus of our joy — God’s grace to us, especially through His Son, Jesus Christ. 

Too often we take life for granted. We are quick to complain and recognize the things that aren’t going as well as we’d planned. We are too slow to (if we ever do) recognize the good in our life and to praise God for His goodness to us. Truly we should stop to smell the roses and to thank God for them!

Read the full article here to learn more about how joy can work itself out in your business, and why that’s a good thing.

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