The old saying goes “If you don’t know where you’re going, any road will do.” But, probably more accurate is Yogi Berra’s version: “If you don’t know where you’re going, you might wind up someplace else.”
Whether leaders have written it down or not, there’s a deeper reason behind every company’s existence. If you haven’t thought about what that is for your company, then you’re likely to be disappointed with what the business becomes.
Too many businesses define their purpose or mission in purely functional terms. We exist to make this. We exist to serve these customers. We exist to maximize shareholder returns (i.e. make money). Those details about your business are important, but they don’t provide the compelling reason for you and your team to fight for the company’s survival through the tough times that inevitably come for all businesses.
Read the full article here about creating a mission and vision for your business that glorifies God.