The strategy development tools that I talk about at ClearPurpose tend to be qualitative in nature rather than quantitative. In other words, these tools deal with qualities that are difficult to measure using precise numbers. That makes many business decision makers uncomfortable.
The reality is that, while the tools I talk about most are qualitative in nature, there’s serious financial analysis happening behind the scenes in most strategic development efforts in which I’m involved.
Bottom line, when developing strategy, it’s never an either/or decision between qualitative and quantitative tools, but rather a question of how to use both in a manner that makes sense for the decision being made.