Many entrepreneurs have great product and business ideas but have never really had to learn what it takes to make people aware of what they’re building. They know that the strategy of “build it and they will come” is flawed, and they’ve heard of marketing, but they don’t really know what it is or how to approach it. If that describes you, then I think the article liked below will be especially helpful for you. I can’t magically turn you into a marketing expert, but I hope to at least help you understand what’s involved and help you work intelligently with marketing professionals.
My definition of Marketing is “everything you do to make potential customers (and existing customers) aware of, and desiring what you have to offer.” The article covers the buyer’s journey, brand, and the marketing mix (product, price, distribution, promotion, and positioning) to flesh out the “everything you do” and “aware of and desiring” elements of that definition. I hope the it’s helpful to you.