Can a company’s brand honor or dishonor God?
Does honoring God with your brand mean that you have to name your company “All Glory to God” or something like that? I don’t think so!
What is a brand? It’s not simply your company name and logo. Jeff Bezos said “Your brand is what other people say about you when you’re not in the room.” It is the mental and emotional image formed in the minds of people based on the sum of all their direct and indirect interactions with your company.
So your company’s brand is the result of the collection of the things your company (and the people in it) says, the things your company (and the people in it) does, and especially the way your company (and its people) makes others feel. For a brand to honor God a company (and its people) would need to say and do things that demonstrate a love for God and His ways, and a love for its neighbors.
Sounds easy.
But a brand is a lot like a reputation. It takes a lot of time behaving well to earn a good reputation (or build a positive brand), but that reputation (or brand) can be trashed in an instant with one bad decision.
And in the social media era, it’s tempting to do/say things that draw attention and attract followers but that are not honoring to God.
Even harder, in the social media era, it’s easy for news of our bad decisions to spread quickly, tainting our brands.