Like by Martin Reeves and Bob Goodson tells the story of the Like button in social media (and beyond) — from its origins to its impacts to its potential futures.
Readers will gain a deeper appreciation for the messiness and unpredictability of innovation. Many of us will also walk away from the book with a better understanding of how our Likes are used and the scary implications for where those applications might lead.
Like will appeal to those that enjoy the history of innovation and “like” thinking through how technology advances impact our lives, our businesses, and our world. While the book provides little of immediate practical application, for the right audience, it provides insights into how innovations develop and how unexpected implications emerge.