Book Brief: From Panic to Profit
From Panic to Profit by Bill Canady is a refreshingly honest look at the challenges of turning around a struggling business and a collection of helpful tools for making the hard decisions required to do so successfully. It’s the kind of book that most business leaders hope to never need, but if you find yourself needing a turnaround, I strongly recommend giving the book a read to see if it might give you some ideas for tackling the challenge.
Bill is an executive brought in by Private Equity firms to turn around struggling businesses. In this book he presents his Profitable Growth Operating System (PGOS) — a 4 step process for turning around struggling companies so that they earn the right to grow. Based on the Pareto principle (e.g. 20% of products produce 80% of profits), the premise of the PGOS is to over-resource the “critical few” and under-resource the “trivial many.”
The 4 steps are:
1. Get a goal.
2. Frame the strategy.
3. Build the structure.
4. Launch the action plan.
In the book, the author introduces a number of tools and frameworks related to performing each of these steps and walks through the process with a very helpful example from one of the companies he was asked to fix. While the author lays out a very specific approach to engineering a turnaround, he acknowledges that every situation will be unique and dynamic. You can’t just implement his 4 step plan and assume everything will work out perfectly. It won’t. As one of the chapter titles explains “Thinking is Required.”
I really like the author’s writing style. It’s not your typical fancy business speak. It is practical and direct — exactly what you need to hear when your business is struggling, when urgency and a bias for action are required if you hope to survive. I also really like the conceptual framework he provides. The approach the author outlines resonates with my personal experience.
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