Going on Offense is the third book that Behnam Tabrizi has written on the topic of establishing innovation and agility as how organizations operate. This book is subtitled a “playbook” and leans heavily on studies of five companies that have done so: Apple, Tesla, Amazon, Starbucks, and Microsoft, along with references to 21 other companies more or less successful in sustaining innovation. The result of their research is the identification of eight elements common to companies that are successful at perpetual innovation. The book is structured into a chapter on each of these characteristics along with a closing chapter providing a five step process for establishing those elements.
