I’m taking advantage of the lazy days of summer to revisit some classic books that I haven’t yet reviewed.
This week’s title is Business Model Generation by Alexander Osterwalder and Yves Pigneur.
I first read Business Model Generation over a decade ago while I was a strategy leader in a large corporation because we had launched a startup accelerator program. The book helped me realize how dramatically entrepreneurship had changed since my previous startup in the first few years of the 21st century. The Business Model Canvas struck me as a brilliant way to represent everything involved in successfully launching a new business and I immediately shared it with my team for use even in documenting business ideas within a corporate setting.
I often recommend Business Model Generation to leaders new to the Lean Startup approach to entrepreneurship. For those trained in traditional business management, the book does a great job of introducing the game-changing design-driven approach to innovation. I strongly recommend this book for anyone wanting to understand business models or are open to unconventional approaches to developing new ideas.
Click the link below to read my full review.https://clearpurpose.media/book-brief-business-model-generation-e1964afaaf8d?sk=288ff93c89f810ca70d15c82386956b9