Scenario Analysis is an important tool for strategists and visionary leaders. It’s a valuable way to think about how the world is changing and what that means for you and your business.
The goal in scenario analysis is to identify a small number of future scenarios around which we can build plans. In reality, it’s highly unlikely that any of the scenarios we pick will actually turn out exactly as we envision it, but if we pick a good representation of different scenarios, then when reality falls somewhere in between, we’ve thought through and planned for the different factors so that we are ready to respond and excel.
In this article I provide a step-by-step guide to performing scenario analysis, using a real world example. Click here to read the complete article.