People want to hear what you have to say. If you are the founder of a startup, or the CEO of a growing company then you are the person they want to hear from most. Your words (and non-verbal messages) carry a lot of weight. As your company grows, what you say impacts more and more people — more customers, more employees, and possibly more investors.
That can be scary. There are many examples of how this can go badly. What powerful leaders say, and how they say it, is held to a high level of scrutiny.
At the same time, what you say as the leader of your company, and how you say it, can have a powerful positive influence on the success of your company and the people you lead.
In the article linked below, I look at how the audience, the message, and the stickiness change as companies go from startup to scaling to mature.