NOTE: Our first game, Journeys with Jesus, is now on sale at https://www.thegamecrafter.com/crowdsale/journeys-with-jesus
Evaluating the competitive environment for your startup will depend very much on the nature of the industry and the product. In general, you want to understand who your competitors are, how you are differentiated from them, and how those differences will translate into buyers’ decisions.
The board game competitive market is different from most in that it is not a preemptive market and there are literally thousands of competitors. Analyzing SDG Games’ competitive situation requires narrowing down the competitive set to those most likely in our buyers’ consideration set.