This week we started by deeply understanding your customers and your competitors. Next we sought the right category for your product, and the right competitive strategy for your business. Today, we bring all that together into a single sentence and a single diagram.
The product positioning statement provides a clear, concise, and compelling case for the unique reason customers should buy your product rather than choosing rival options. The Customer Value Map provides a framework supporting that positioning statement within the context of the target customer profile.
These two tools provide a powerful answer to the question “why do customers choose you?”.