As a consultant, one of the most common problems I encounter is a business trying to be “all things to all people.”
The third of the six questions that I believe every business needs to answer is “Whom do you serve?” You need to understand your target market — the broad grouping of customers on whom you’re going to focus your marketing efforts. But you also need to profile your target customer — the typical buyer of your product or service.
It’s easy for a consultant to say “focus” but its much harder to do. I work with many startups, and when you’re first starting, every dollar of potential revenue looks good.