Business success requires making hard decisions. Making hard decisions well requires a depth of understanding about the business and its environment that, unfortunately, many business leaders lack, or at least they haven’t formulated their understanding of the business into a framework that makes it easy to consistently and confidently apply.
In this book Russell McGuire asks six simple questions that any leader should be able to answer about their business. The answers to those six questions provide a mental framework that can help leaders navigate the challenges their organizations will undoubtedly face. But more than simply asking the questions, McGuire provides the tools and approaches leaders can use to thoughtfully develop the answers to those questions.
The author draws upon his 30+ years experience as a consultant, a corporate strategy executive, and an entrepreneur working with businesses in a range of stages, sizes, and industries. Because each business is unique, it is essential for leaders to deeply understand the context within which they operate.
The six questions are:
- Why does the business exist?
- What are your non-negotiable principles?
- Whom do you serve?
- Why do customers choose you?
- How do you make money?
- What do you need to do right now?